The Vietnam War Essays (2762 words) - Vietnam War,

The Vietnam War The Vietnam War The Vietnam War is truly one of the most unique wars ever fought by the Unites States of by any country. It was never officially declared a war (Knowll, 3). It had no official beginning nor an official end. It was fought over 10,000 miles away in a virtually unknown country. The enemy and the allies looked exactly the alike, and may by day be a friend but by night become an enemy (Aaseng 113). It matched the tried and true tactics of World War Two against a hide, run, and shoot technique known as "Guerrilla Warfare." It matched some of the best trained soldiers in the world against largely an untrained militia of untrained farmers. The United States' soldiers had at least a meal to look forward to unlike the Communist Vietnamese soldiers who considered a fine cuisine to be cold rice and, if lucky, rat meat. The Vietnam War matched the most technically advanced country with one of the least advanced, and the lesser advanced not only beat but humiliated the strongest mi litary in the world (Aaseng, 111). When the war was finally showing signs of end, the Vietnamese returned to a newly unified communist country while the United Stated soldiers returned to be called "baby killers", and were often spat upon. With the complexities of war already long overdrawn because of the length of the war it is no wonder the returning solders often left home confused and returned home insane. Through an examination of the Vietnam War, in particular an event know as the My Lai Massacre, and the people involved with both, it can be proven that when the threshold for violence of a person is met or exceeded, the resulting psychological scarring becomes the most prominent reason for war being hell. Although officially, the Vietnam Conflict had neither a beginning nor an end, for the purpose of this paper it can be best examined through the decade the United States was involved: February 6, 1965 - August 30, 1975. During World War Two the French had been a major ally to the United States in the defeat of Adolph Hitler and the Axis Powers. France occupied and claimed the small coastline country of Vietnam in Indochina. In this region there had been recent Communist uprisings funded by the USSR The Vietnamese were willing to accept Communism in return for what they had been fighting for over 2000 years: self rule. In 1950 the United States, owing a debt of gratitude towards France, sent several advisors to aid French control in Vietnam. Over the next decade and a half, the United States would send an entire Army and Navy to aid the French in maintaining control in South Vietnam, which had separated from the Communist North Vietnam by treaty in 1954. In early August of 1964 a small Vietcong (term used to identify South Vietnamese in favor of communism and unification) patrol boat had an encounter with a United States war ship in the Gulf of Tonkin. Gunfire was exchanged, and, in the end, President Johnson agreed to allow aggressive retaliation. On Feb ruary 6, 1965, the United States began the bombing of North Vietnamese cities, marking the unofficial start of the Vietnam War (Winthrop, 853-861). In the years of the war to follow, the media began to play a role. Photo-journalists would accompany platoons on missions and, through the aid of cameras and video equipment, relate the stories to the American at home. Every night for the length of the war news programs were saturated with reports of the happenings in Vietnam and death tolls for the day. Grossly eggzrated enemy casualty numbers were reported, giving the public a false view of happenings of the war. Suddenly on January 30, 1968 a Vietcong uprising, now commonly known as the Tet Offensive, took place. Tet is the Vietnamese new year and is commonly accepted as a cease-fire. With a cease-fire in effect, most major cities' defensives were less tight. As if all at once, more than one hundred South Vietnamese cities were being shelled with Vietcong gunfire. Included in the citi es were Saigon, capital of South Vietnam and home to the United

Love Themes in Romeo and Juliet

Love Themes in 'Romeo and Juliet' Romeo and Juliet has become forever associated with love. The play has become an iconic story of love and passion, and the name â€Å"Romeo† is still used to describe young lovers. Shakespeare’s treatment of love in the play is complex and multifaceted. He uses love in its many guises to thread together the key relationships in the play. Fickle Love Some characters fall in and out of love very quickly in Romeo and Juliet. For example, Romeo is in love with Rosaline at the start of the play, which is presented as an immature infatuation. Today, we might use the term â€Å"puppy love† to describe this. Romeo’s love for Rosaline is shallow, and nobody really believes that it will last, including Friar Laurence: Romeo. Thou chidst me oft for loving Rosaline.Friar Laurence. For doting, not for loving, pupil mine. Similarly, Paris’ love for Juliet is borne out of tradition, not passion. He has identified her as a good candidate for a wife and approaches her father to arrange the marriage. Although this was the tradition at the time, it also says something about Paris’ staid attitude towards love. He even admits to Friar Laurence that in his haste to rush the wedding through he hasn’t discussed it with his bride-to-be: Friar Laurence. On Thursday, sir? the time is very short.Paris. My father Capulet will have it so;And I am nothing slow to slack his haste.Friar Laurence. You say you do not know the ladys mind:Uneven is the course, I like it not.Paris. Immoderately she weeps for Tybalts death,And therefore have I little talked of love; Romantic Love Our classic idea of romantic love is embodied in Romeo and Juliet. Shakespeare presents this as a force of nature, so strong that it transcends societal conventions. This idea is established in the play’s prologue with the line â€Å"a pair of star-crossed lovers take their life.† Perhaps Romeo and Juliets love is fate - there love is given cosmic significance which can, therefore, overturn the social boundaries of â€Å"fair Verona.† Their love is disallowed by the Capulet and Montague households, and Juliet is to marry Paris – Yet, they inevitably find themselves drawn together. Other Types of Love Many of the friendships in the play are as sincere as Romeo and Juliet’s love for one another. The close relationships between Juliet and her Nurse, and between Romeo, Mercutio and Benvolio are meaningful and heartfelt. They care deeply for another and protect each others honor – this ultimately costs Mercutio his life. This platonic love is offset by the sexual innuendos made by some characters – particularly Juliet’s Nurse and Mercutio. Their view of love is earthy and purely sexual, creating an effective contrast with Romeo and Juliet’s romanticism.

Four Powerful Ways to Bring Your Writing Goals Closer

Four Powerful Ways to Bring Your Writing Goals Closer Four Powerful Ways to Bring Your Writing Goals Closer Four Powerful Ways to Bring Your Writing Goals Closer By Ali Hale Do you wish you could get further with your writing? Perhaps you want to: Finally finish that novel that you started ten years ago Improve your spelling and grammar Make money from your writing Have a popular blog with lots of readers Publish a non-fiction book to support your business or something else entirely. Whatever your writing goal is, follow these four steps and you’ll find yourself making much faster progress. #1: Write More Frequently You don’t have to write every day, but you do need to write regularly. Be honest: how often do you write? If it’s less than twice a week, you’ll probably find yourself struggling to make any meaningful progress. The great thing about writing frequently is that small steps really do add up. For instance: If you write 500 words three times a week, you’ll have 78,000 words after a year. That’s a whole novel. If you write two blog posts every week, you’ll have 104 blog posts after a year. If you write just 200 words every single day (about two paragraphs), you’ll have 73,000 words after a year. That’s enough for three non-fiction ebooks. Do it: Decide on a time and place for your writing. Aim for at least two sessions per week, and a total of 1,500 words every week. #2: Edit After You Write There are two traps that writers fall into with editing, and both cause problems: Editing while writing Not editing at all If you edit while you write, you’ll struggle to get anywhere. You’ll write a paragraph or two and immediately delete them because you think they aren’t good enough. It’s much more efficient to simply write until you’ve finished the article, chapter or scene that you’re working on. You can edit later. If you don’t edit at all, your work won’t be as good as it could be. Nobody can write a perfect first draft. Your writing might need just a quick polish, or it might need a radical overhaul: either way, editing is essential – after you’ve written. Do it: Next time you write, don’t stop to edit. Keep moving forwards. When you do finish, print your work out and read it through on paper: this makes it easier to spot mistakes and things that you want to change. #3: Learn New Techniques Whatever type of writing you do, there’ll always be something new to learn. Great writers aren’t born that way: they become great through conscious practice and through deliberately developing their craft. There are all sorts of things you can learn, either from books or from taking a writing course. For instance: Freelancers: How to write great sales copy for clients Novelists: How to write dialogue Bloggers: How to write guest posts to bring in more readers Poets: How to use different formal structures Do it: Pick ONE new writing skill that you want to gain, in order to take your writing further. Look for a book or course that could help you. You’ll need to set aside time to learn and time to put what you learn into practice. #4: Get Help and Support Writing can feel like a very lonely activity at times – but it doesn’t have to be that way. Help and support from other writers will make a huge difference to your chances of success: it’s much easier to write regularly when you’re part of a supportive community. Your local area may well have a writers’ group that meets regularly: try looking for adverts in your library or in bookstores, or search on Meetup.com. If there isn’t a group nearby, how about starting one yourself? If it’s not easy for you to meet up face-to-face with other writers, you can find hundreds of different writing communities online. As well as giving you the opportunity to ask advice and share tips with other members, these also often allow you to share your writing and get feedback. Do it: Look for a writers’ group locally or online, and consider joining. If you’re not sure about joining a formal group, try searching for other writers on Twitter. Ali Luke is a writer and writing coach, and has just launched a new community and teaching site, WritersHuddle.com. The doors are open until 31st January. Inside, you’ll find mini-courses to help you learn new skills, forums where you can interact with other members, and lots of other goodies too. Make sure to check it out. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:Types of RhymeCapitalization Rules for the Names of GamesA "Diploma" is not a "Degree"

Operatiom management Essay Example | Topics and Well Written Essays - 1000 words - 1

Operatiom management - Essay Example There is need to analyze the concept of organizational communication by making an assessment on a chosen case. This will include the creation of a case and analyze the case. Once the case has been created and analyzed, the paper will highlight an assessment on the case and its analysis. The following case is based on a personal experience in an organization that was embracing the Maori culture. I worked as a junior employee at Tikanga Maori Consulting, Inc. since its incorporation the company was based on the culture of the Maori community found in New Zealand. The operations of the company were based on values and beliefs of the Maori culture. The founding members of the organization were determined to protect the Maori culture and made every efforts towards making sure that any stakeholders in the company respected the values and customs of the company that were based on the Maori culture. This was evident in the way the company had designed its vision statement. The company‘s vision statement purely focused on Maori norms and values. The company communicated these values in the Maori language in efforts aimed at reinforcing the approach of communicating the organization’s culture to the stakeholders. The company developed over a long period of time and grew into a big organization with approximately over 100 employees. The growth of an organization often represents a difficult situation in terms of managing the number of employees. However, the organization was able to manage its large number of employees because it had also grown to develop its culture. Employees were in unity with the company management because the company had made a point to always communicate to the employees about the different values of the company. The philosophy of the company was based on developing and preserving the Maori culture. The

Reasons to Quit Smoking Cigarettes Essay Example | Topics and Well Written Essays - 1000 words

Reasons to Quit Smoking Cigarettes - Essay Example Smoking cigarettes is a vice that introduces harmful substances into the body. Thousands of people die day globally on a daily basis because of the hazardous effects of smoking a feature that validates that smoking is a harmful act. Smoking poses a number of health risks to both the smoker and non-smokers around those who smoke. Smoking is, therefore, an unsafe practice and a leading cause of preventable deaths as the discussion below portrays. Â  Smoking is a form of introducing foreign participles into the body. Introducing particles in such sensitive organs of the body as the lungs are a dangerous process given the difficulty in cleaning and reversing the effects of such particles. Smoking cigarettes contribute to the development of more than fifty health complications in the body. Some of such conditions are always fatal while others are irreversible and long-term damages in some of the most vital internal and external organs. Medical researchers have for example proven that Smoking increases the chances of lung cancer by more than 90%. The introduction of the foreign particles is likely to enhance the growth of cancerous cells. Besides causing lung cancer, doctors attribute smoking to the development of cancer in several other body parts including the lips, throat, kidney, bladder, pancreas, and stomach among others (Crawford 71). Â  Numerous people have given various reasons for justifying smoking, especially among young people. Among such reasons is the claim that smoking enhances acceptance among peers. Some people have given a number of medical excuses explaining that smoking helps relieve stress.

Fidel Castro :: essays research papers

Fidel Castro Ruz was born on August 13, 1926 (some sources give 1927), on his family's sugar plantation near Biran, Oriente, Province. His father was an immigrant from Galcia, Spain. He attended good Catholic schools in Santiago de Cuba and Havana, where he took the sparten regime at a Jesuit boarding school, Colegio de Belen. In 1945 he enrolled at the University of Havana, graduating in 1950 with a law degree. In 1948, he married Mirta Diaz-Balart and divorced her in 1954. Their son, Fidel Castro Ruz Diaz-Balart, born in 1949, has served as head of Cuba's atomic energy commission. Fidel Castro Ruz, Cuba's enduring "maximum leader," has held power since 1959. He is president (since 1976; formerly prime minister), first secretary of the Cuban Communist party, and commander of the armed forces. His decisions are final on matters of domestic and foreign policy. A member of the social-democratic Orthodoxo party in the late 1940s and 1950s, Castro was an early and vocal opponent of the dictatorship of Fulgencio Batista. In 1952, he ran for election to the Cuban House of Representatives. But troops led by Batista halted the election and ended democracy in Cuba. As a result of Batista's actions, Castro tried to start a revolution against the Batista dictatorship. He eventually succeeded on January 1, 1959 and took control of the Cuban govenment. Castro, who has no rivals for power, demands the absolute loyalty of those around him. As a lawyer by training, Castro led the Cuban Revolution and transformed the island into the first Communist state in the Western Hemisphere. He has been less than successful as an economic policymaker: Cuba remains a poor country in debt whose livelihood depended on sugar production and Soviet economic aid -- which was cut off after the demise of the Soviet Union.

Case Study Dove Evolution of a Brand

Q1: What was Dove’s market positioning in the 1950s? What is its positioning in 2007? Dove back in the 1950’s had one product that was the â€Å"beauty bar†, it was positioned upon its function as a superior product that doesn’t dry out the skin the way soap did. It was marketed through a mix of marketing communication tools like the TV, print media and bill boards. The advertising message was â€Å"Dove soap doesn’t dry your skin because its one-quarter cleansing cream†. All of these ads were illustrated with photographs that showed cream being poured into a tablet.In addition; the ads were shot with natural looking women rather than models to convey the benefits of the product. Dove in 2007 had a mix of personal care products in addition to the soap, such as deodorants, hair care products, facial cleaners, body lotions and hair styling products. It was positioned as aesthetic need for consumers; it didn’t focus on the functional bene fits but on the need to feel good by representing a point of view about the concept of beauty.It delivered this message through campaigns such as Real Beauty and Self-Esteem that questioned the true meaning of beauty, and the high standard that media set to the concept of beauty. Dove used in its campaigns oversized models and elderly women in order to convey the message† Dove shifted from broadcast media to digital media, such as YouTube videos and written blogs. A short movie called evolution was the proof of success as it was viewed 3 million times during three months (it is viewed 15 388 230 times today! . The wide exposure of the digital controversial campaigns gave dove free media on TV, blogs, social networks. TV shows like Today show and Good Morning America talked about these campaigns and Oprah Winfrey show was inspired by the self-esteem campaign and dedicated an episode to discuss the self-esteem concept with centre attention on the dove campaign. Q2: How did Unile ver organize to do product category management and brand management in Unilever before 2000? What was the corresponding structure after 2000?How was brand meaning controlled before 2000 and how is it controlled at the time of the case? Before 2000, Unilever lacked a unified brand identity and brand managers were allowed to set the direction in each geographic region. There was very no control of the brand across the regions where Unilever products were marketed. For example, Unilever produced ice cream under the wall’s brand in the UK and most parts of Asia, The Algida Brand in Italy, Langnese in Germany, Kibon in Brazil, Ola in the Netherlands, and Ben & Jerry’s and Breyers in the United States.Unilever organized their marketing using a brand management system, offering multiple brands within product categories. Each brand operated independently with its own brand manager who had the responsibilities of a general manager. In February 2000, Unilever initiated a five-ye ar strategic plan called â€Å"Path to Growth† in order to centralize the company’s brand portfolio and to create a unified global identity. Unilever reduced the number of brands from 1,600 to 400 and changed its brand management strategy.Under the new Masterbrands strategy, global brand categories were established for each Masterbrand, which were responsible for creating a global vision and inspiring cooperation from all geographic markets. Under this strategic initiative, the responsibility for a brand was split between two groups: Brand Development that is responsible for advertising, strategy, innovation, and long-term market share; It is global in scope. And Brand Building that is decentralized according to region; accountable for growth, profit, cash flow, and short-term market share.Before 2000, according to the traditional media that has been used and the fixed message of dove as, the brand meaning was tight and centered on a specific concept that dove is a uni que soap that is ? cleansing cream or moisturizing cream. In the time of the case study, and after the exposure of the creative campaigns, the brand meaning is open because of the unique message it delivered which was a point a view, this provoked discussions and debates about the real beauty of women. Q3: Spend a little time searching blogs to get a sense of what people are/were saying about Dove.What does this discussion contribute to the meaning of the brand? I searched many blogs talking about dove, in particular the self-esteem and Real beauty campaigns. I noticed that a lot of bloggers counted on statics that were published by dove about self-esteem and beauty and show an emotional link to the campaign, for example a blogger named Jennifer Beer wrote after addressing some of dove’s facts about self-esteem: â€Å"When I read these statistics, it made me cry. As a mother of a daughter I'd hate to see er become part of these statistics, so I will make sure to tell her eve ry day how beautiful she is† In addition, the blogs illustrated a great engagement of the audience in the campaign, a blogger named Blythe Newsome said in the beginning of a blog that was describing her experience with dove self-esteem campaign: â€Å"When I heard about the Dove Self-Esteem Movement I knew I wanted to get involved†. Another blog I found on wordpress. com, praised Dove for using ordinary women as models in its advertisement to change women’s attitudes about beauty as well as how they perceived themselves.I found a sarcastic funny blog at Bros fail blogs wondering how will dove’s â€Å"real beauty campaign† looks like if it was for men, with this picture attached to the blog! I think all of the blogs that I reviewed reflects the massive success of the campaigns, the amount of exposure that they received over the free digital media is phenomenal weather it’s a positive feedback or a funny picture! Such exposure would help any co mpany gaining a market share and retaining the message of the brand because of its controversy and open end horizons.Those discussions and reviews contribute powerful meaning to the brand in a positive way. Q4: Footnote 1 of the case leads you to a blogger who asks, with reference to the age of YouTube advertising, â€Å"Is marketing now cheap, fast and out of control? † Footnote 2 refers to Dove as having started a conversation â€Å"that they don’t have control of. † In â€Å"When Tush comes to Dove†, Seth Stevenson writes about the â€Å"risky bet that Dove is making. † Do you see risks for the Dove brand? Seth Stevenson’s article, When Tush Comes to Dove suggests that Dove is taking too much risk.The brand’s nontraditional marketing may lead consumers, or potential customers, to believe that Dove products are for unattractive, over-weight women, or those who don’t consider themselves to be beautiful. I don’t think th is might happen, because the message doesn’t send a counter message that beautiful women aren’t beautiful! The message brings up the issue of beauty for specific segment of women. In addition; such campaign would add to the value of the brand because of the contribution in the awareness of the people as part of its social responsibility obligations.Furthermore, dove is the pioneer in the market to launch such campaign, and it might create a new trend for competitors to follow. I believe dove took the first mover advantage out of these campaigns. Let’s assume that it this negative effect that Stevenson’s talked about would occur, according to Exhibit 4 a total of 18% of respondents think that they are beautiful, sexy, attractive, pretty and stunning. If they consider the received message as negative and stopped using dove products; it wouldn’t be a great loss comparing to the 82% that will get a positive message.